Alexandre Lebrat has been appointed as Director of Sales & Marketing at AREV
AREV Collection is pleased to announce the appointment of Alexandre Lebrat as Global Director of Sales and Marketing. With nearly 20 years of experience in the luxury hospitality industry, Alexandre brings a wealth of knowledge to his new role.
Alexandre Lebrat joins AREV Collection from La Réserve Ramatuelle Hotel, Spa and Villas, where he served as the Director of Sales. In his role, he developed sales strategies, oversaw marketing activities, managed pricing and strategy related to the hotel's revenue, and cultivated customer loyalty. Prior to this, he held roles overseeing business development in the Americas for Monte-Carlo Société des Bains de Mer, Monaco, and served as the International Sales Manager for Royal Group Hotels & Resorts. Earlier in his career, he also gained valuable experience in operations roles at esteemed hotels in the South of France, Italy, Switzerland and Saint-Barths. Born and raised in the Saint Tropez area, Alexandre has extensive knowledge of the destination and its surrounding areas. He is fluent in English, Italian, and French.